Some bloggers seem to have all the luck. They get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you. And it sucks, right? Because their content is good, but it’s not great. Certainly...

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: 1. What is “SEO content”? 2. What types of...